How to Maximize Student Learning in the CRTC? Customer Driven Experiences
By: Director Steve Rothenberg
We are very pleased to announce that teacher Craig Emerson has taken on an additional grant-funded role with our Automotive Program. Craig will be working to explore, initiate, and implement new customer-driven experiences for our Automotive Tech students. This includes having students assume major roles in our shop, including acting as a service manager with customers. In addition, Craig is also developing a similarly focused after-school club/business which will include such activities as going to an auto auction to experience the dealer side of the business. Our plan is to purchase a vehicle or two so students can experience that process from purchase to wholesale purchase to sale (a few of our students successfully “flip” cars already). These customer-driven experiences provide the most authentic environment to maximize learning. Our goal is to engage in these experiences off-site with our industry partners (the gross majority of them are done this way through internship and job shadows), but at times we supplement them with these on-campus models where the logistics are more manageable.
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